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Considered Everyday Apparel technology

Under the tongue
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Natural-fibre first, cut for a relaxed American fit. Every piece is specified down to the fabric weight and origin, so you know what you are buying.

  • Natural fibres first
  • Measured, not converted
  • Relaxed American fit
  • Fabric and origin listed
CooL Teal Plaid Flannel Shirt packaging

How we make it

Considered Everyday Apparel

Natural-fibre first, cut for a relaxed American fit. Every piece is specified down to the fabric weight and origin, so you know what you are buying.

  • Natural fibres first

    Long-staple cotton, merino, waxed cotton — blends only where they earn their place

  • Measured, not converted

    Chest, length and sleeve taken from the garment itself, listed for every size

  • Fabric and origin listed

    Weight in ounces and the mill it came from, on every product page